Scissortail Park was planned as MAPS3 project—a vibrant 70-acre park in the heart of downtown Oklahoma City envisioned as a centerpiece of the Core to Shore urban redevelopment plan. There will be everything from a great lawn and stage to a roller rink to a lake to sport fields to an amphitheatre. It’s going to be an incredible place that hopefully brings people together.
I was hired as an in-house designer and creative director, and made updates to branding that had been developed by Staplegun, an OKC advertising agency. I updated the brand fonts and wordmark to make the park reflect the ideal inviting nature and playfulness we intend for the park to have, as well as adding a tertiary serif that can be used in more elevated occasions.
︎ I switched the red and yellow to make the tail of the bird feel lighter, making it more balanced and easier to use.
︎ The first large updated piece was a naming opportunities book, targeted to our highest potential donors. The book includes language about the park in general and specifics about each naming opportunity.
︎ The new identity was used for all the normal brand collateral.
Work done for Scissortail Park